A new dawn in marketing strategy has arrived with the launch of Immarko, a marketing consultancy specialising in evidence-based marketing strategies. Founded by well-respected industry leader Christopher Villani, Immarko is set to revolutionise how businesses approach their marketing efforts in South Australia and beyond.

Immarko (meaning: improve marketing) is dedicated to providing comprehensive marketing solutions that are grounded in rigorous data analysis and scientific methodologies. Unlike traditional marketing approaches, Immarko leverages the power of empirical marketing knowledge, advanced analytics, and consumer insights to craft strategies that deliver sustainable growth.

Immarko was established with one core principle in mind: improve marketing. Immarko’s mission is simple yet powerful: to empower businesses of all sizes to reach their full potential through evidence-based strategic marketing strategies.

Christopher Villani is an accomplished marketing leader with over fifteen years’ experience driving growth and innovation for some iconic brands across the globe. Beginning his career with the acclaimed Ehrenberg-Bass Institute, Villani’s expertise spans diverse industries, where he has consistently demonstrated an ability to align cross-functional teams and leverage cutting-edge technologies to enhance customer experience.

On the launch, Villani reflected: “I have had a terrific corporate executive career, getting the opportunity to grow some of the most iconic brands from around the world.

“The marketing landscape in Adelaide is a tremendous, supportive and creative one. Immarko adds to this by offering proven marketing strategies built from evidence and rigour, a principle which will always be at the forefront.

“I am excited to work with brands across all industries in the pursuit of sustainable growth.”

 Immarko will offer services built around marketing, advertising, media, brand, digital and pricing strategies.